3x Revenue Growth Through Paid Social
A direct-to-consumer fitness brand was running ads with no clear creative strategy and burning through budget with little return. We rebuilt their paid social system from the ground up — new creatives, sharper targeting, and a testing framework built to scale what works.
FormFit Athletic
FormFit was spending $15,000 a month on Meta ads and seeing a 1.2x return. The problem wasn't the product — it was the creative. We paused everything, audited their top-performing organic content, and rebuilt their ad creative library around proven hooks and formats. We launched a structured A/B testing framework across Meta and TikTok, rotating new creative weekly based on performance data. Within 60 days, their ROAS climbed to 3.8x. By month four, they had tripled their monthly revenue while cutting their cost per acquisition by 44%. Paid social went from their biggest expense to their most profitable growth channel.
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