Lumière had a great product but zero digital presence. They needed more than content — they needed a brand voice that could compete in one of the most saturated niches on social media. We started with a full audit of their competitors, identified whitespace in the market, and built a content system around educational short-form video and aesthetic product storytelling. Within 30 days, their Reels were hitting 100K+ views organically. By day 90, they had crossed 50,000 followers and were converting at a rate their team had never seen before. Social became. their number one acquisition channel..